8/18/2023 0 Comments Cluttered infographic layout![]() ![]() Red: Stop what you’re doing and read this now. Orange: you should probably look at this. One more lesson you can take from road signs, though, is color palette design: you might have noticed they use as few colors as possible, they’re all eye-catching primaries, and there’s a clear logic to how they pick them. Use simple combinations of primary colors it’s imitated the world over.īut if you need to convey something more complicated than the speed limit, that’s where the rest of these rules come in. ![]() They’re done big, with bold colors and easily readable fonts, and their design language is so iconic. In many ways, road signs are the perfect infographics: they convey exactly the information they need to convey, with a clearly visible premise and conclusion, at a size that can be read at 70 miles an hour. This plot can be as simple or as complex as you want, and more complex isn’t always better. Then there’s the meat of the story, which comes in at the middle as the reader continues through to the supporting data. Think of it as a story: it’s told with data and visual metaphors, but the structure is still the same.įirst comes the hook: Building infographics worth reading is meant to illuminate some fact or to lead the viewer to some conclusion they otherwise wouldn’t have reached. Ideally, you should have a single, coherent message that the entire infographic serves to deliver. Building infographics is an art these days, and if you want to make one that people will stop and read, you have to do it right. So, if you want to make information memorable, turn it into something the audience sees and does, not hears or reads.īut wait: before you just load up some chart maker program, there are rules. It’s simple: people remember 10% of what they hear, 20% of what they read, and 80% of what they see and do. ![]() He lives in the part of South Philly where they still say “jawn.” Jones is a professional journalist, photographer, and illustrator. ![]()
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